Website maintenance refers to the ongoing process of regularly updating, managing, and optimizing a website to ensure it remains functional, secure, and up to date. It involves various tasks, including content updates, software updates, bug fixes, security patches, and performance optimization. Regular maintenance ensures that the website continues to deliver a seamless user experience, remains compatible with modern browsers and devices, and stays protected against potential security threats. By investing in website maintenance, businesses can avoid downtime, improve search engine rankings, and extend the longevity of their online presence, ultimately fostering trust and satisfaction among users and visitors.